Strategies

Our Future-Proof Property Strategy - The Prime Pursuit Playbook

Shabab MortuzaFounder & Lead Buyers Agent22 July 202615 min read
The Property Playbook That Works in Any Market | Prime Pursuit Properties
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On 12 May 2026, the federal government handed down one of the most significant changes to property investment tax rules in nearly 30 years. Negative gearing for established residential properties was abolished from 1 July 2027 for any property purchased after 7:30pm on Budget night. Investors who bought after that cutoff can no longer offset rental losses against their salary or other personal income.

The reaction across the property investment industry was immediate. Big buyers agencies scrambled to update their strategies. Company structure became the buzzword overnight. Social media filled with hot takes. Everyone had a new playbook.

We did not need one.

Because the playbook we had already been running — quietly, consistently, for every single Prime Pursuit client — was built exactly for a moment like this.

What Actually Changed — and What Didn't

Before we get into the playbook, it is worth being clear about what the budget actually changed for investors.

The most significant change is to negative gearing. From 1 July 2027, negative gearing for residential property will be limited to new builds that add to housing supply. The effect is largest for investors with high marginal tax rates, high leverage, low rental yields and high interest expenses — the investors most likely to have been negatively geared under the previous rules.

What did not change? The fundamentals of what makes a good investment property. Location. Land. Cash flow. Capital growth. Supply and demand. Those have never changed. And that is exactly what our playbook has always been built on.

What Changed

  • Negative gearing on established properties purchased after Budget night
  • CGT discount replaced with 30% minimum tax rate
  • Investor sentiment and competition in some market segments

What Didn't Change

  • Fundamentals of a good investment location
  • Value of a large land-to-asset ratio
  • Importance of cash flow
  • Long-term property demand across Australia

Rule 1 — Buy Undervalued. Always.

The starting point of everything we do has never changed. We find the most undervalued properties in locations driven by real economic fundamentals — population growth, infrastructure investment, genuine supply and demand imbalance — and we buy them at the best possible price.

Not what is trending on a podcast. Not what a developer is pushing through a referral arrangement. Not what a big agency is marketing because it suits their volume targets.

The cheapest possible undervalued property with the highest possible cash flow. That is rule one and it has always been rule one.

Older houses on decent blocks give you more options: renovation potential, granny flat conversion, subdivision upside. You also avoid the 15–30% developer margin baked into new builds and off-the-plan stock. See how this approach plays out in practice through our investment property service.

What We Look For

  • Undervalued purchase price
  • High rental yield
  • Proven demand fundamentals
  • Established suburb with growth history

What We Avoid

  • House and land packages
  • Developer-pushed stock
  • Single-industry dependent locations
  • Properties that only work with negative gearing

Rule 2 — Land Size Is Non-Negotiable

This is the rule that protected our clients before the budget. And it is the rule protecting them now.

We have always prioritised properties with large land-to-asset ratios. Not because it looks good on paper — because land gives you options that no unit, townhouse, or house and land package ever will.

A large block means you can add a granny flat, build a second dwelling, or subdivide down the track. Take a property that is negatively geared on day one and turn it into a positively geared asset — without selling, without restructuring, without relying on a government tax benefit that might not exist tomorrow.

A $750,000 Brisbane house with a $160,000 granny flat generating $450 per week can push combined yield from 3.5% to 6.0% or above. That is the difference between a property that bleeds cash every month and one that pays for itself — without negative gearing. When the budget dropped, our clients barely noticed. Because their strategy was never dependent on it.

Granny Flat

15–17% gross ROI on build cost

Secondary dwelling on your existing block. $7,000–$10,000 additional annual tax deductions from depreciation.

Second Dwelling

Yield: 3.5% → 6%+

Dual income from one property. Push combined yield into cash flow positive territory without selling.

Subdivision

$40k–$80k value uplift

Split the block and unlock land value. Long-term wealth creation independent of any market cycle or government policy.

Rule 3 — Cash Flow and Capital Growth. Both.

There is a myth in Australian property investment that you have to choose between cash flow and capital growth. We reject that.

Our strategy has always been to find both — the highest possible cash flow in a location that also has the strongest long-term capital growth case. Not one or the other. Both.

"Cash flow purely is not the strategy. You want to be investing in a diversified location — not one reliant on a single industry."

— Shabab Mortuza, Prime Pursuit Properties

The post-budget shift toward cash flow has actually made part of our job easier. The era of relying solely on negative gearing benefits and speculative capital growth is fading. In 2026, the focus is increasingly on yield, flexibility, and cash flow resilience. We have been saying exactly that for years.

But cash flow is a filter, not the whole picture. At current investment loan rates of around 6.2–6.5%, achieving genuine positive cash flow requires a gross rental yield of approximately 6.8–7.2% or higher. Chasing that number into the wrong location — historically single-industry mining towns — can be a costly mistake when that industry slows. Location diversification, economic resilience, and long-term demand drivers are non-negotiable regardless of what the yield number looks like on day one.

The same principle applies whether you are using an investment property to pay down your home loan faster or building a portfolio from scratch — the asset underneath the debt is what determines the outcome.

Rule 4 — Locations Built on Real Fundamentals

Every suburb we recommend goes through the same due diligence process. Economic growth. Population growth. Infrastructure investment. Supply and demand imbalance. We analyse over 15,000 suburbs across Australia to find the ones where all four factors align. Not gut feel. Not what is popular this week. Data.

Economic Growth

Diverse employment base beyond any single industry. Real economic activity driving sustained demand.

Population Growth

Growing faster than housing supply. Sustained demand pressure keeping vacancy tight.

Infrastructure

Government and private capital actively deployed in the location — not planned or promised.

Supply vs Demand

A meaningful imbalance driving upward price pressure and rental demand in the market.

This is why we were recommending locations that are now on everyone's radar long before anyone was talking about them. It is why our clients have been able to hold their positions while other investors were chasing the latest trend — and why the budget did not require us to change a single recommendation.

Rule 5 — The Strategy Must Survive Any Government

This is the rule that ties everything together.

Every property decision we make is stress-tested against one question: does this still work if the rules change?

No negative gearing? The cash flow and land value-add potential cover it. New budget restrictions? The capital growth fundamentals do not care about budget night. Different tax treatment? The undervalued purchase price protects the downside.

Four strategies appear to remain viable post-budget: new-build investing, yield-first cash flow investing where properties are positively geared, SMSF property investing, and long-hold grandfathered investing for assets held before Budget night. Our playbook sits firmly in the cash flow first, undervalued property, large land category. It always has — and it covers every viable post-budget scenario without requiring investors to restructure, pivot, or chase the next trend.

Before Budget Night

  • Some clients benefited from negative gearing
  • Cash flow was a preference, not a requirement
  • Land value-add was a bonus, not a core filter

After Budget Night

  • Same strategy. Same properties. Same fundamentals.
  • Cash flow already built in — no adjustment needed
  • Land upside still delivering equity regardless of tax rules

What This Means Right Now

The property market in mid-2026 is creating genuine opportunity for investors who know what they are looking for. Dwelling price growth is forecast at 3% to December 2026. Consumer sentiment is low. Competition from investors who relied on negative gearing has eased in some market segments.

The investors moving now — with the right strategy, the right team, and the right fundamentals behind each purchase — will be looking back at this period the same way COVID buyers are looking back now. With no regrets.

If you have been sitting on savings wondering whether now is the right time, the cost of waiting is measurable — and it compounds the longer you hold off. The playbook has not changed. The market has just made it more obvious why it works.

Ready to Build a Portfolio That Works in Any Market?

Book a free, no-obligation consultation with Prime Pursuit Properties. We will show you exactly what our playbook looks like for your specific situation.

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This article is general information only and does not constitute financial, tax, or legal advice. Budget measures and legislative changes described are based on publicly available information at the time of publication and are subject to change. Yield, ROI, and value-add figures are illustrative examples only and are not a guarantee or projection of returns. Speak with a licensed financial adviser, accountant, and mortgage broker before making any investment decision.

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