There's a saying in service businesses: treat a client so well they become your best marketing. Monir Zaman took that further. Not only is he a client of Prime Pursuit Properties — he's become our number one referral partner, sending us more new clients than anyone else in our network. On a recent episode of the Prime Pursuit Property Podcast, we asked him why, and looked back at the property that started it all.
Monir isn't a first-time buyer with nothing to compare us to. He's an accountant, a director at Infinite CA, and an experienced property investor who had already bought three investment properties through three different buyer's agents before we ever worked together. When he came to Prime Pursuit for his fourth purchase, he chose to buy it through his Self-Managed Super Fund — the numbers below are that property's real performance since settlement.
The Brief
By the time Monir came to Prime Pursuit, he'd already been through the buyer's agent process three times with three different firms. He wasn't looking for someone to explain what a buyer's agent does — he was looking for a fourth purchase, and he already knew what he didn't want: to be treated like a number.
"I didn't use you guys for my first three, because you guys weren't existing back then. Otherwise, if I was introduced to you guys back when I started my property journey, I don't think I would be thinking twice to just use the same buyer's agent for my whole portfolio."
As an accountant himself, Monir also had a clear structural goal: he wanted this purchase held inside his SMSF rather than his personal name, to put his own super balance to work rather than leaving it in an industry fund. That meant the search wasn't just about the right property — it was about the right property that also stacked up under SMSF lending and compliance requirements.
Our Research & Strategy
What stood out to Monir from the very first meeting wasn't a suburb recommendation — it was the process behind it. As a self-described "numbers guy," he wanted to see the reasoning, not just the conclusion.
"In our first meeting, when we were doing the strategy call, you'd actually gone through 32 points with me. I don't think anybody did that in the past — [other] buyer's agents just tell you, 'okay, this is a good area to buy,' [and say] those properties have done well, but I didn't know why they were picking those suburbs. You guys actually listed the matrix, and I'm a numbers guy — I was excited to just look at those numbers, red and green. And this made a huge difference."
The property that came out of that process was a regional NSW house, sourced off-market, at a price below the suburb median — in a location that, at settlement, almost nobody in the investor market was talking about.
"You acquired a property for me at a location where pretty much everybody talks about now, but at that time literally no one was talking about."
Personalisation, not a marketing machine
Having used larger, heavily-marketed buyer's agencies before, Monir was direct about the difference in experience.
"What I find with the larger organisations, they just have a bigger marketing budget, so they go hardcore and they treat you just like a number. That's not what I enjoy. Prime Pursuit stood out because they handheld you from day one till you actually get your tenant in. It's not that they just buy your property and leave you alone. Even after six months, the tenant moved in and everything's going okay — I wasn't expecting a call to check up on me, and what they can do again in the future."
One conversation, not fifty
One detail Monir called out as deceptively simple: a single shared group chat with every key person involved in his purchase, instead of being passed between departments.
"I was dealing with so many different people for different matters, which wasn't enjoyable — sometimes I don't even know who they are. Randomly I'm getting emails and calls, someone's handling settlement, someone's handling something else. Whereas Prime Pursuit — an easy example would be the group chat that we created with all the key individuals. Everybody's on the same page. We're not messaging fifty different people in a different channel. Something so simple makes a huge difference, because we're all busy — we don't really have a lot of time. That's the reason people use a buyer's agent. Time is money, time is valuable."
Due Diligence
Because the property was being acquired inside an SMSF, due diligence covered more than the usual building and pest inspection — the ownership structure itself had to be right before an offer could go in, with the correct SMSF entity on the contract from day one to avoid the double-stamp-duty risk that comes with getting that step wrong.
The moment Monir singled out as the clearest proof of Prime Pursuit's approach: the team went back to the negotiating table after the building and pest inspection came back — on a price he'd already signed off on.
"I was happy to pay the price we agreed. But then, after the building and pest inspection, you guys gone back and negotiated — which you don't really need to, because I've already agreed to the price. You will not get that with any other buyer's agent. This is something I thought was very important to highlight."
Shabab's response, on the podcast, summed up why that matters to how Prime Pursuit operates:
"We understand our clients are coming to us with their hard-earned savings, and every single dollar matters to them. If you have the opportunity to renegotiate — even after pest and building inspection — why not ask? We would have done that for ourselves, so why not do it for our clients."
The Result
The numbers above are this property's actual performance since settlement — not a projection. For Monir, they're also a live example of the argument he makes to his own accounting clients about leverage inside an SMSF: the same growth rate applied to a leveraged asset, rather than to a super balance sitting in an industry fund, compounds into a very different outcome.
"People can live without shares. People can live without crypto. People can live without gold. No one can live without a house. It's a fundamental need, and Australia has a massive imbalance at the moment."
The property itself was bought in a location that, at settlement, almost nobody in the investor market was talking about. It's now an area that comes up constantly in investor conversations — and the combination of that early positioning with an evidence-based selection process and a post-inspection renegotiation is, in Monir's words, why he never went looking for another buyer's agent again.
"After I purchased my property through Prime Pursuit, I saw the difference in service, so I thought: why not I introduce all my clients to Prime Pursuit? I try to replicate and learn a lot from Prime Pursuit — how you guys handle a lot of things — and implement that in my own business."
What's Next: From Client to Business Partner
What makes this story different from a typical testimonial is where it ended up. Monir and Prime Pursuit now run a two-way referral relationship — he sends clients to Prime Pursuit, and Prime Pursuit sends clients to his firm, Infinite CA, for accounting and SMSF structuring advice. Both sides describe it as a genuine professional partnership built out of a single good client experience.
Monir had already used 3 other buyer's agents before Prime Pursuit Properties — he had a real basis for comparison, not just a first impression. The things he pointed to weren't marketing claims: a documented 32-point suburb selection process sourced off-market, a single point of contact instead of a fragmented handoff between departments, an unprompted follow-up call six months after settlement, correct SMSF structuring from the outset, and a renegotiation after inspection on a price he'd already accepted.
If you'd like the same data-driven strategy process Monir experienced — whether you're buying personally or through your own SMSF — book a free consultation with Prime Pursuit Properties.